In order to ensure the success of our appliance recycling programs, JACO works
closely with our utility partners to build effective consumer marketing campaigns
that meet program goals. JACO marketing campaigns are designed not only
to increase awareness of the recycling program and to prompt appointment
scheduling, but also to build our utility partners' image with their customers
and other key constituents.
Depending on the individual utility partner's needs, JACO can provide marketing
campaign planning, budgeting, creative development and implementation. Well
established advertising slogans and key consumer messages are available to our
partners or unique campaigns can be developed.